The Athlete Within :
Exclusive 1:1 Coaching for Elite Athletes & High Performers
This highly specialized, one-on-one coaching program is built for athletes and other high performers who are ready to go deeper — to train their mindset with the same precision and purpose they bring to their sport. Designed for a select number of clients each year, it offers a focused and personalized experience that helps high performers develop the mental edge they need to thrive in high-pressure environments.
You’ll begin with a comprehensive mental performance assessment to uncover the patterns and traits that shape how you train, compete, and recover. From there, every session is tailored to your goals — grounded in Kate’s 15+ years of experience working with some of the world’s top athletes and performers.
This program is ideal for those who are serious about building long-term mental strength — not just quick fixes. Whether you're an athlete or a parent of one, if you're motivated, coachable, and ready to invest in a higher level of growth, this coaching is designed for you.
Sessions are available worldwide via video calls, with in-person options for those in the San Diego, CA area.
Next Step:
Click below to schedule a discovery call with Kate. You'll go over your goals, program options, and pricing — and get answers to any questions you have.
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Kate Allgood, CEO, Mindset & Performance Coach. Learn more about Kate.
What’s Included in Your Coaching Program
Everything you need to build the mindset to perform at your best.
1 on 1 Sessions
Focused mental performance coaching tailored to you.
Available virtually or in-person. Each session targets what’s current, develops a core skill, and creates a clear plan to apply it.
↳ Includes 30-min parent support call for athletes under 18.
TAIS Assessment
Your mindset, decoded.
We begin with a performance assessment to uncover how you focus and interact under pressure — giving us a personalized roadmap from day one.
The Athlete Within® Workbooks
Daily structure. Game day clarity.
You'll receive your own set of guided workbooks to reinforce the skills we build together — designed for daily reflection and competitive readiness.
Beyond Session Support
Because breakthroughs don’t follow a schedule.
When something comes up between sessions — a big win, a tough loss, or a mental block — I’m here. Message or voice support is included.
The Athlete Within App
On-demand mental training.
Includes guided tools, playbooks, and practices to support your growth.
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12-month subscription included in Accelerator & Mastery programs
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Optional add-on for Foundation Program
[Learn more →]
The above is an outline of our 1on1 coaching programs. For outlines of our assessment profiling and The Athlete Within App structure, please visit those pages.
The Athlete Within Programs
Train the 5 Pillars of Mental Performance
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Mental skills that strengthen who you are, how you show up, and how you respond under pressure.
Mental performance starts with self-awareness — and expands outward.
At the core of your mental game is your relationship with yourself: your confidence, awareness, and internal drive. From there, we train four additional pillars — perspective, energy, imagery, and focus — to help you respond, recover, and rise through every challenge. These skills don’t just improve performance — they change the way you lead, grow, and compete.
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1. Initial Session
How the Coaching Process Works
3. Continuation Program
2. Initial Program
4. The Results
A focused path — from assessment to progress to results.
Clarity, fit, and readiness to grow.
A structured foundation to build from.
Refine, deepen, and expand.
Confidence, consistency, and presence under pressure.
We start with a 1-on-1 session to assess your goals, challenges, and motivation. This is a chance for both of us to ask questions, align expectations, and ensure you’re ready to do the work. We work with athletes who are committed to growth — this session sets the tone.
This is your entry point into mental performance coaching. We begin by identifying your strengths and limits under pressure, then move into education, skill development, and applied strategies — all tailored to your sport, level, and mindset.
After completing your initial program, we reassess where you are and customize the next phase of your training. These continuation programs typically run 2–4 months and evolve based on your needs and performance goals.
Over time, you’ll develop the mental tools to trust yourself in high-stakes moments, stay composed, focus effectively, adapt on the fly, and perform closer to your potential — more often.
The above is an outline of our 1on1 coaching programs. For outlines of our assessment profiling and online course structure, please visit those pages.
After competing in Brazilian Jiu Jitsu for a few years, I realized my main challenge was my competition mindset. I had done well and won some higher-level tournaments; however I was inconsistent and my game day mentality was all over the place. After losing in the finals at the 2022 Pan Championships, I contacted Kate, and we began building my mental game. After working with Kate and employing the techniques she explained to me, I won the following year’s Pan Championships’ Absolute class. One of the most valuable lessons I learned from Kate is creating action plans to help overcome any situation that might arise. These contingency plans and the confidence to overcome whatever comes the day of competing, are invaluable and what the highest level of champions have mastered. I use these action plans daily. Any time spent with Kate Allgood is time well invested.
-Ricky Savage, Jiu Jitsu World Champion
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Other Ways to Get Started
Not ready for a full program? There are still powerful ways to begin your mental performance journey.
Half-Day Intensive
Focused. Fast. High-impact.
A powerful 1-on-1 experience designed for athletes who want to reset, refocus, or level up quickly. Includes prep work, a 1-on-1 coaching, and personalized follow-up.
Not sure where to begin?
Book a Discovery Call to talk it through with Kate.
What Is Mental Performance — And Why Does It Matter?
Mental performance is about training the inner game — the mindset, focus, and resilience needed to perform consistently at your best. Whether you’re on the field, in the gym, on stage, or leading under pressure, your mind is what drives how you show up — and how you respond — in critical moments.
What Is Mental Performance?
It’s the science and practice of building the mental skills that fuel high-level execution. From awareness and focus to emotional regulation and adaptability, these skills help you stay composed, confident, and in control when it matters most.
At the elite level, where talent is a given, the mental game is the biggest differentiator.
Why Is It So Important?
Most athletes spend hours sharpening physical skills — but without mental strength, those skills don’t always show up under pressure. Mental performance coaching helps you:
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Stay grounded through setbacks
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Overcome frustration, fear, and self-doubt
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Navigate nerves and anxiety
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Build confidence that’s real — and repeatable
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Compete with clarity and presence
If you want to unlock your full potential, this is the missing piece.
Wondering about the difference between mental performance coaching vs sport psychology?
Mental Performance & Mindset Coaching for Athletes
Because how you think drives how you perform.
What Is Mindset Coaching?
Your mindset isn’t just about being positive — it’s how you think, feel, and respond in every situation. A true champion mindset is built on resilience, focus, adaptability, and the ability to see challenge as fuel, not a threat.
While traditional coaching sharpens physical skills, mindset coaching strengthens the inner game, helping you overcome the mental blocks that hold you back — and perform with more clarity, confidence, and consistency.
How Mindset Coaching Helps Athletes Level Up:
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Shift Perspective
Learn to see setbacks as setups for growth — not signs of failure. -
Develop Resilience
Bounce back faster and stay steady under pressure. -
Manage Performance Anxiety
Channel nerves into presence, focus, and flow. -
Quiet Negative Self-Talk
Replace limiting beliefs with grounded, neutral self-talk. -
Build Real Confidence
Trust your preparation and know you can adapt — no matter what unfolds.
The Takeaway:
Mindset coaching helps you see through a different lens — one of growth, possibility, and grounded response. When you shift how you think, you shift how you play.
Confidence isn’t built by chance. It’s trained — from the inside out.
Who Can Benefit from a Mindset Coach?
It’s not just for athletes in a slump — it’s for anyone ready to grow.
Athletes We Work With:
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The Talented Athlete Who’s Hit a Plateau
You’ve got skills, but your progress has stalled. Mindset coaching helps uncover hidden blocks and shift limiting beliefs so you can level up again. -
The Competitor Prone to Frustration
Emotions run high, especially in big moments. Learn how to stay grounded, refocus quickly, and execute — even when things don’t go as planned. -
The Athlete Who Struggles with Nerves
Pre-game anxiety is common — but it doesn’t have to control you. We’ll train you to turn nervous energy into presence and performance.
How We Help You Reach Your Goals
Using techniques grounded in performance science — including neutral self-talk, visualization, goal setting, and meditation — we help athletes:
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Strengthen focus
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Build calm, repeatable routines
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Reduce stress and overthinking
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Reconnect with motivation
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Compete with more confidence and control
Whether you’re an individual athlete or part of a team, mindset coaching is a game-changer for those committed to performing at their highest level.